Outcome Reflection IV

In project planning, when choosing the “Live for Now” advertisement, it was not just about completing the project, it was about understanding the impact that the ad had on the audience and the organization. For instance, I believe that PepsiCo., had a systematic failure across the lifecycle. There was a critical gap in the research, the team failed to conduct adequate research on the audience or social listening. As a result, the message was perceived as trivializing. Instead of the global message of unity, they intended to display, the outcome was a crisis that forced the ad to be pulled. Learning to tailor technical manuals to user’s specific needs, helped me understood how “Live for Now” ad experienced the danger of misjudging an audience’s cultural context. This highlighted the ethical obligation of technical communicators to ensure information is not only accurate but also socially responsible. Thus, avoiding sensitive movements for commercial gain.